ToysCentral brings boundless fun with a wide spectrum of toys for every kid and for everyone who’s a kid at heart. The brand was initially launched as an online storefront where toys from all over the world were curated and made available to Indian buyers. This huge selection of lakhs of products included toys from the finest global toy brands like Lego, Bandai Namco, Fisher-Price, Barbie, Nerf, Mattel, Hasbro, Hot Wheels, Disney and My Little Pony, to name a few.
After the immense success of this portal, we realized that we had abundant market data on what Indian toy shoppers want. Upon diligent analysis of this information, we reached a stage where we were ready to bring our own toy products to the Indian market. Sticking to our roots of diversity in the products available to shoppers, we are building product lines in such a way that there's a toy for everyone out there, whether you’re looking for recreation, education or a combination of both.
At ToysCentral, our focus is on product quality, durability and safety. All our toys undergo stringent quality checks to ensure that they are absolutely safe for kids to play with. In our pretend play sets, for instance, we've paid utmost attention to the little things and the products are designed with smooth, rounded edges to eliminate the possibility of children hurting themselves by accident. In our range of remote control cars, we have gone the extra mile (raced it, actually) to bring officially licensed cars from Lamborghini, Mercedes, Porsche, Bugatti and others that not only appeal to kids, but even collectors and car enthusiasts. Our products are currently available on popular Indian marketplaces like Amazon India and Flipkart as well. In fact, some of our products already feature in the best-sellers on Amazon, in their respective categories.
The story of ToysCentral would be incomplete without a little background about the parent company, Headrush Ventures, which was formed in 2008 and gradually went on to become one of India’s most well-known outdoor brands - with adventure parks, projects, and events conducted across India. In 2015, Headrush launched its e-commerce vertical and is now amongst India’s top companies in the space - retailing products across varied categories like Beauty and Cosmetics, Home and Kitchen, Toys and Games, Tech and Gadgets, Health and Fitness, Apparel and Lingerie etc. Headrush currently owns and operates numerous standalone storefronts and private label brands. In fact, Headrush continues to be one of the best performing sellers in the Toys and Games category on Amazon India.